This also is a judgment call, and one that is to be made based on your situation. I was looking at some websites that rent video equipment and the prices were not all that excessive. Depending on what you need, prices range from a few hundred dollars per day to a few thousand. What did not look good was the fact that those prices are for the bare equipment, if you need any accessories at all, those would have to be rented at a range of up to a few hundred dollars per day. If you have the budget to and are looking to set up a complete production house that includes a large locale and hired help, and you are looking to go straight into big projects, then renting the equipment is not an unreasonable way to start. But considering that shoots can last weeks, it is probable if not definite, that the total cost would rise to levels high enough to make you decide that buying your own equipment is the best way to go. The good thing is that this is something you can figure out before hand, you do not have to actually go through the trouble of renting and pay massive amounts of money. You can estimate you total cost by calculating the types of projects you are looking to take on and the cost of the equipment; and this is a huge advantage because you can include these findings in your business plan and look for all the needed financing at once.

If you are one to work on your own from home, then leasing equipment is not feasible in any way, I think, because there is only so much you can do on your own. And actually, most of those who choose to start alone do not have any immediate plans that would require the rental of equipment. Any equipment used is usually for personal development within the trade and those can be anything really, there is not exactly a need for specific hardware. But when the time for expansion arrives, then the case I mentioned above would have to be implemented, with the slight variation that instead of figuring the potential expense before hand and including it in the business plan, you would have to do it when the time comes and then go out requisition additional funding.

As you probably have figured out, my method of preference here is the last one I mentioned. I have no immediate plans to take on anything major, because as I have mentioned before, this is a learning experience for me and personal development is my number one priority. But there will come a time (hopefully) when I will make the transition from the small scale to the big time, and then, I will take the appropriate measures to not waste money when it is time to get hardware.

Technorati Tags: leasing space, set up your business, leasing equipment, rent video equipment, Video Production, financing, time for expansion, potential expense, business plan, requisition additional funding, personal development

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I think that this decision is a judgment call because every business is started differently. While there are certain things that must be done and must be done in a specific way, there are also other things that have flexibility, you can do them however you need to or want to, in order to accommodate your situation.

The two situations I mentioned in earlier posts were; starting at home by yourself, with rented (If you so wish) equipment, juggling all the work on your own. The other was; renting space, buying equipment and hiring help to delegate all the work to. Ultimately it will all be based on the vision you have, but also it is important to keep in mind that you are not going to have all the time in the world to dedicate to your venture nor are you going to find all the funding you are going to need to splurge, therefore you will probably have to make sacrifices.

On the one hand, starting all by yourself, does come at a cost reduction but we all have responsibilities that more likely than not, will not allow us to commit to the venture the time it will need. I know we are not all the same; some of us could make arrangements to be able to work hard on our businesses, others might just have enough spare time. Also, you might discover that giving some things up comes cheaper than the cost to rent, buy and hire. On the other hand, going all out, means that the business can, in a way, go on like clockwork without you having to jeopardize or sacrifice anything. The downside of course is that you are going to need more funding and since some of that money you will have to be responsible for, ultimately you might be forced sacrifice things anyway in order to provide the rest of the funds.

I personally like the notion of starting by myself. I see it as doing as much as I can on my own so that the funding I get from the outside can cover all the expenditures. Now, all I mentioned so far was sort of influenced by my current situation and how I plan to start my video production house, which I will talk about in a later post. Everyone out there has their own plans and opinions that I am interested in hearing, especially from experienced business owners. I’m interested in hearing whether taking a big jump (sacrificing, risking) now, will yield good results later. Big risk, big reward is the saying but nevertheless, it is still a risk.

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The two common types of legal entities that are usually used by independent filmmakers are: Limited Liability Company (LLC) and Individual/Sole Proprietor. I ran across a third one, and thought I should include it; it is the Doing business as (DBA).

An LLC is a type of legal entity that provides protection to its owners, by being a separate entity altogether. If for any reason, the company finds itself in legal trouble like a lawsuit, and has to pay out a large sum of money, then the company itself takes the hit because only company assets would be bare. Since the personal property of the company’s owners is not part of the company, then those would run no risk. There are times when there are personal guarantees and sometimes personal property is used as collateral, in which case, those would be considered part of the company and could be seized if needed, in order to pay out.

However, an LLC does have its share of disadvantages. It takes great unavoidable expense to maintain, and there are very strict rules as to how money can be moved around. Also, as I understood it, an LLC has to have, among many other things, shareholders and directors. Finally, LLCs have to submit accountant prepared reports to the proper authorities.

An Individual/Sole Proprietorship is the opposite of a Limited Liability Company, I would say. Because instead of the company being a separate legal entity, it’s legal and financial aspects are the same as those of its owner. Therefore, if the company gets in trouble, both company assets as well as the personal property of its owner would be on the line. Also, company income and personal income would be the same, and that eliminates pretty much every tax advantage. However, the cost to maintain an Individual/Sole Proprietorship is very reasonable the, requirements for accountant prepared reports are minimal and sometimes it is not even required to register a name for your business.

“Doing business as” means that the business is running with a name different than that of its owner. It is usually used to keep the owner’s identity private. I think this is used very frequently, a number of businesses could have one parent company and the general public is not aware. But since business owners have legal responsibilities, in order to “[Do] business as,” they must file a DBA statement, which I believe can be done at the town hall. Parent companies can be a sole proprietorship or a Limited Liability Company, for which the appropriate rules and requirements, as I mentioned above, must be followed.

I still do not know which way is best for me. The first one that comes to mind is the LLC, for the protection it offers, and as long as business is conducted honestly and honorably, filing and reporting should be no problem. However, the fees that must be paid could become a hardship for me as well as for those just beginning and, lest I forget, the need of lawyers and accountants, will only increase the financial requirement.

I, yet again, want to reiterate that this is a learning experience for me; I need all the help I can get. If anyone out there sees any inconsistencies or can offer information that I failed to mention, by all means step in, it will do nothing but help. I have started a thread about this in the forum, feel free to comment and offer your insights there, as well as on the comments section of this post. And next time on Bloddard.com, “Find a Locale to Set Up.”

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I found that there are countless ways for someone to get funds to start their business venture. Based on what I learned, there are three general categories: Lenders, Investors and plain old Self-Financing (or Bootstrapping). It is important to keep in mind that in a lot, if not all cases you will be partly responsible for funding the venture. In other words, you are not going to get every cent you need from lenders and investors; you will have to cover the rest of what you need.

I would like to start with Self-Financing or Bootstrapping. By the way, the term Bootstrapping is new to me and I learned it means; doing as much as you can with what you have got. In order to finance your business yourself, you can:

• Tap in your 401(K): if you have one from a previous employer, but watch out for tax penalties.
• Sell Assets: have you got things you can sell?
• Home Equity: if you are well on your way with your home mortgage, you can borrow against the equity.
• Insurance Policies: if you have life insurance, you can requisition a policy loan since they usually garner cash value after some years.
• Investments: you can borrow from the 401(K) your current employer provides. There is usually a specified repayment schedule and a limit to how much you can borrow, and if you lose your job, you have to repay the loan very quickly.
• Use Credit Cards: nothing new here, just make sure you can keep with the monthly payments to prevent a catastrophe.
• Use Your Savings: if you are like most people are not or cannot be; you spend less than you make and put money in the bank, then there is a chance you have some good savings you can use to fund your venture. After having considered that you have kids to feed, monthly responsibilities and any emergency that might come up, that is.
• Use Your Certificates of Deposit: if you have a CD, you can (depending on the bank) use it as collateral for a loan and as long as the terms of the loan are met, the balance of the CD remains intact. If the loan cannot be paid, then cash from the CD will be used to service it and early withdrawal penalties will be incurred as well.
• Use Your Individual Retirement Account: as I understand it, you can use the money from your IRA, but you must pay it all back within 60 days or there will be penalties. Usually, the risk with these types of assets is that if you withdraw funds to invest elsewhere and that investment yields no returns, you must still pay back what you borrowed.
• Borrow from Friends and Family: this is as convenient as it is problematic, in my opinion. Because while it does not have all the requirements that a bank has, it does have all the hassles, which can lead to trouble. The norm is to get everything, everything, everything in writing to eliminate any misunderstandings and any: “When are you going to pay me back?”

You can also take out loans. All banks offer loans, but I think (and correct me if I’m wrong) that one should bypass your everyday banks and go straight for the Small Business Administration. They offer a number of programs that are of great benefit to small businesses, and beats having to deal with banks directly.

• 7(a) Loan Guarantee Program: the Small Business Administration guarantees you a loan from a lender. Usually the guarantee is for about 75% of the loan amount.
• The LowDoc Program: is a low documentation loan that relies on your own personal credit rating and the cash flow of your business.
• The Fastrak Program: similar to the LowDoc program, but with speedier results.
• Caplines: is a revolving line of credit that works like a credit card.
• Women and Minority Loans: usually up to $250,000, “middlemen” help you shop around for the best loan, help with the paper work and send it to the SBA.
• The Microloan Program: handled by non-profit intermediaries that help you with the application process. These loans are usually short-term, are no more than $25,000 and have variable interest rates and maturity dates.
• 504 CDC Loan Program: long term loans with fixed rates, for fixed assets.
• SBICs and SSBICs: these are privately owned small business investors.
• Disaster Assistance Loans: these are loans provided directly by the Small Business administration and is typically used by businesses in trouble.

Finally, you can opt for investors. There are different kinds of investors and, in a nutshell, they invest in your business for financial gain. You can find them through your broker or financial advisor.

• Individual Investors: these are lone wolves that use their personal wealth to fund ventures.
• Angel Investors: these are individuals or firms that offer financing in exchange for equity.
• Venture Capital: this is funding provided to new companies with potential for rapid growth and expansion. It is usually provided in exchange for company shares (partial ownership).
• Businesses: some businesses, I believe Google does this, offer cash to businesses in exchange for partial ownership.

I myself like the idea of the bootstrapping and self-financing. But that is just a sentiment, because I know what I have and I know what I’m willing to risk or sacrifice. That however, does not mean that it is the best option or the option that makes more sense and, it all depends on how complete a business you are looking to start. By this I mean, starting at home by yourself; or renting space, equipment and hiring help. Ultimately this is a call for the individual entrepreneur to make, based on his or her needs and wants.

In the next post in this series, I will focus on “Individual/ Sole Proprietor, LLC or DBA.” And once again, I want to reiterate that this is a learning experience for me; I need all the help I can get. If anyone out there sees any inconsistencies or can offer information that I failed to mention, by all means step in, it will do nothing but help. I have started a thread about this in the forum, feel free to comment and offer your insights there, as well as on the comments section of this post.

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A business plan is nothing more than a written description of the future of one’s business; whether it is a start up or an established business. It includes business goals and how they will be accomplished; possible problems to be faced and how to solve them; and a description of business structure ranging from what goes where, to who does what. Also how much funding it will require to take off and keep going, until it breaks even and subsequently makes a profit. And, why it will succeed in its industry and under current market conditions.

A business plan has many uses that will allow you to run your business, or plan for a new business in an organized and efficient manner. It is very useful when looking for financing, whether from investors or lenders because it expresses your visions and intentions; to determine whether or not you can afford to rent space, hire help and buy equipment; or start slow in your home, with rented equipment, juggling all the work yourself. Also, when in the quest for partners, new hires or management teams because it highlights your business objectives and future projections as well as information about compensation and advancement. To develop relationships and alliances in the future based on where the business is projected to go; to valuate the business for tax, inheritance or divorce purposes and to expand by branching out into other markets or even industries.

Originally I thought that as long as all the objectives where covered, it did not matter how a plan could be written; professionalism notwithstanding. However there seems to be a standard or format when it comes to writing a one. There are three primary parts that a business plan must contain; Business Concept, in which you discuss your product or service, talk about the industry and market, your business outlook and plan to succeed. Marketplace Section, in which you point out your target audience or potential customers, explain who they are and why them, in particular. Also, discuss the competition and how you plan to raise above it. Finally, the Financial Section, where income, cash flow, profit projections and when, approximately, the business will break even, take center stage. These three parts can be broken down into seven key components, which will help to further organize the facts. These are:

• Executive Summary: a half page to full page statement that details your hopes and desires. It explains: Business Concept, which describes the product or service, its target market as well as point out who the competition is and how to be and remain competitive. Financial Features, points out the numbers; sales, revenues, profit, cash flow, etc… Financial Requirements, details the funds needed to start the business as well as how those funds will be used. Current Business Position, gives background information about the company. Explains about those involved; from heads to employees, as well as the company’s day to day operations. Major Achievements, explain achievements that are crucial to the success of the business. These include contracts, operation facilities, prototype, patents, etc… Do not beat around the bush, get right to the point. It is important that you come off as secure and decisive.
• Business Description: describes the industry, markets within that industry and anything significant that affect the business. Use current reliable data and cite your sources. In order for investors to risk their money, they will need to know that the information they are reading comes from reliable sources. Describe whether the business will offer products (Wholesale? Retail? Manufacturing?) Or services. Mention whether it is an established business or a new business and whether it is a partnership, corporation, LLC, etc… Mention who the personnel at its core are, and how they will be of benefit to the company. Then mention who your target audience is and how you plan to distribute to them. Finally, get specific about the product or service and explain how you will do things differently than your competitors and why it will work.
• Market Strategies: based on market conditions, the business has to be strategically positioned within that market so that it can garner as many sales as possible. This requires deep understanding of the target market, which, is obtained by conducting a market analysis. This analysis will provide all the needed information (Pricing, Growth Potential, etc…) to introduce the business to the market and allow it to be successful within all the competition.
• Competitive Analysis: analyze the competition to determine their strengths and weaknesses and based on that information, develop a plan of attack.
• Design and Development Plan: describes the product, its design, its development and its production as well as the budget that will be needed.
• Operations and Management Plan: explains how the business works day in and day out. Outlines the delegated responsibilities and the required capital and expense in order to keep things running like clockwork.
• Financial Factors: provide financial statements that show the company is afloat, can remain that way in the mean time and prosper as time passes. The statements are: Cash flow statement, Income statement and Balance sheet.

Also, a well prepared business plan must have a cover page and a table of contents.

A typical business plan is about fifteen to twenty pages in length, but it depends on the complexity of the business or whether a new kind of business or industry is planned. Also, the nature of the business and what kind of plan is being written determines its length. I myself do not have a preference, sometimes short and sweet can serve the same purpose as a drag out detailed plan. As long as all the information is included, then all is good. But there are four types of business plans that can be written; to me, they do not seem to be part of any specific rule that must be followed, although you would have to focus on a particular type depending on the circumstances.

• The Mini Plan: up to ten pages with the key basics such as business concept, financing needs, marketing plan, cash flow information and income projections. This type of plan serves as practice for a full length plan in the future, and works just fine for small scale proposals like bringing a partner on board or dealing with a small investor.
• The Working Plan: usually and regularly used as a reference guide to run a business. It must be well detailed but can be lacking in presentation. It does not include information and details an outside party, like a financial institution, might require; such as, illustrations and business terms.
• The Presentation Plan: a “Working Plan” with high class looks, for when dealing with third parties. Has standard business vocabulary, charts, graphs, illustrations and none of the slang or shorthand that is common at the workplace. Outside investors and potential business partners are not familiar with the operation you have got happening, so it has to be clear and detailed. It also has to include information required by that, whom you’re looking to be in business with as well as information about potential risks and the competition. It should be printed on high quality, maybe even glossy paper, in color and bound into an easy to handle booklet. Finally, the information presented must be exact; any error could be misinterpreted by one not directly involved in the business. This also goes for all other kinds of business plans.
• The Electronic Plan: all plans are made on computers, and then printed. An electronic plan remains in digital form; I would say, it is a “Presentation Plan” without the printing and binding. Since in digital form, The Electronic Plan can be used for presentations and to send to those who prefer to carry a digital file rather than a large booklet.

Since a business plan is part of a business from its conception to its implementation to its daily workings, it is important to keep it up to date. Updates to the plan, and in certain occasion changes, can be brought on by unexpected changes in the industry and/ or market, if the business reaches a major milestone, if there is new and innovative competition, changes in regulation or new management. You learn more and more every day, and after gaining some experience you may decide that you are able to write a better plan. Also, if looking for further financing, the figures have to be updated; although that is also necessary in order run the business day in and day out.

You may have to emphasize specific parts of the plan, depending on what you are looking to accomplish. If you want to requisition funding, then the financial aspects ranging from funds requested to projected growth rate, to ability to generate cash to service loans in the mean time, to how the business is going to make money, have to be addressed in great detail. If it is being used for hiring purposes, then among other things, compensation and opportunities for advancement have to take center stage. And so on; basically be really elaborate on the sections that relate directly to whom you are looking to do business with.

Before writing the plan, think about what you would like your business to be and what you want it to eventually become. As you think about those things, note the hurdles to be jumped and obstacles to be faced when it comes to accomplishing those goals. Nothing is insignificant enough to ignore or even set aside for later. Think of everything from starting out in your basement to expanding nationally or even globally. From the amount of work you’ll have to juggle on your own to the amount of employees you’ll need to delegate to. It is important to anticipate the size of your monetary needs, because the more financing you need, the more control or power you will have to relinquish. Some investors may want equal control or may want to have some input by placing someone on the board of directors. On the other hand, entities like banks keep away, as long as payments are made on a timely manner. Finally, never forget that obstacles are disguised opportunities.

In the next post in this series, I will focus on “Find & Secure Funding”. And I reiterate that this is a learning experience for me; I need all the help I can get. If anyone out there sees any inconsistencies or can offer information that I failed to mention, by all means step in, it will do nothing but help. I have started a thread about this in the forum, feel free to comment and offer your insights there, as well as on the comments section of this post.

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Water: Like mentioned on the TV show Home Improvement, putting a quarter gallon container filled with water in the toilet bowl, reduces the amount of water used every time one flushes. Also, low-flow shower heads reduces the use of water while still providing enough pressure for a nice and thorough shower.

Electricity: Replacing incandescent light bulbs with fluorescent bulbs reduces power consumption. A 20-watt fluorescent light bulb provides as much light as a 100-watt incandescent bulb, while reducing the electricity usage to 20%. Fluorescent lighting is more expensive, but the savings it will yield over a year’s time, will make up for the expense many times. Also, it is important to power off any unused appliances and shut off the lights when one leaves the room. Putting up storm windows or (like I do) using large trash bags with tape, to cover up the windows is an excellent way to keep the cold winter air from sneaking into your home; add in a programmable thermostat and your electric costs will go way down. For those who use oil, well that’s yet another bill reduced.

Cable TV: In today’s decaying economy people spend more time working than at home. Therefore, it is not really necessary to pay for hundreds of channels. I myself, have basic cable and a subscription to Netflix, reducing cable costs to about $33, well below 50% of what I used to pay. Some people eliminate cable completely and watch Over-The-Air programming with an antenna (keep in mind the change to digital in’09), others rely only on Netflix and Blockbuster subscriptions.

Phone: It always sounds nice when you pay one relatively low price for multiple features, like long distance and call waiting; but most if not all of these feature are not used everyday so I can’t help thinking that I’m over paying for my phone service. I have basic service that only includes local calling and I use phone cards to make international and out of state calls. This reduced my bill from about $43 to just under $20 plus the cost of the card.

Discount Purchases: Every time I go to the pharmacy I receive a coupon with my receipt; this usually offers a savings of a few dollars, and when you or a loved one uses prescriptions drugs (therefore frequent the pharmacy) the coupons can be very beneficial as those savings over a year’s time can add up. Many supermarkets offer discount cards, newspapers come with coupons and there are countless websites that offer electronic coupons. Special occasions like Christmas and other holidays bring a number of sales and (my favorite) free or reduced shipping costs. Buying wholesale products and commercial brands can be a big money saver too. Stores like Wal-Mart and Sam’s Club sale no-name-brand products, in bulk, at half the price of name brand products.

Car Pooling: This is a great way to help the environment and save cash. One significantly reduces pollution and in times like these, when the cost of living is sky high one can reduce visits to the gas station. I ran across a website that, by imputing you zip code, shows the station with the lowest gas price.

Cutting costs does not have to turn your life upside down. If done correctly, it can be a terrific experience that will provide you with the ability to learn and do other things.

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I read an article once that talked about getting the benefits of a personal assistant without actually having to hire one. Among other things, they usually do dry cleaning and post office runs, as well as lunch pick ups. In many cases, however, these businesses both provide you a core service and act as the personal assistant. Some Dry Cleaners/Laundromats pick up and deliver clothing as well as provide wash and fold services; one can arrange for the post office to pick up packages for shipping; lunch can brought right to our homes and work areas and groceries can be dropped off at our doorstep, all for a small fraction of the cost of a personal assistant. With premeditated strategic plans, these can help us live a less hectic and more fruitful as well as productive life.

I understand that not everyone goes the extra mile for their costumers and that some of us might not live in a place that can benefit from these services, but being the business people that we are (or want to be), I think we can try to do something about it and while there, maybe capitalize on the opportunity.

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Leanna Archer is a twelve year-old from New York who at the age of 8 started making hair products like her mom. She now is the CEO of Leanna’s Inc., which sells these hair products all over the USA. She makes US$5,000.00 per month and made US$45,000.00 in revenue in 2007. For ‘08, she expects her revenue to reach US$150,000.00.

Alexis Holmes is a sixteen year old who started selling pies to raise funds to help a local agency that helps the needy and she had sales of nearly US$20,000.00 in just two months. She opened a bakery and her success has grown so much that her parents are building her a restaurant to keep up with demands.

Christina Pendleton needed to raise US$3,000.00 for a trip. She started selling homemade candy and made US$5,000.00. Upon her return from the trip, she continued making and selling her candy. Now five years later and seventeen years old, she has made over $20,000.00.

All of these young business owners, would not be where they are had it not been for the support and know how that their parents instilled in them. They were encouraged and motivated by their parents who are also business people and they were taught that with hard work and dedication, you can accomplish anything.

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This is a glimpse at what Metallica’s ninth album, tentatively due in the spring of 2008, might sound like. Personally I think this is an excellent song. They nicknamed it “The New Song” and debuted it in Berlin, Germany, on June 6, 2006. Sadly, according to Robert Trujillo, the song will not make it to the album. When asked whether the song would make it to the album he answered:

“I don’t think so…We can’t be sure, not until we sit down and listen to all the songs completed, to make sure that each and every one of them sounds perfect. But I can tell you that…[song] that you’ve heard won’t make it, at least not in that form.”

After having listened to St. Anger, it is refreshing to hear a great solo from Kirk Hammet.

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