Over the past few months, I have become very interested in the notion of having my very own production company. Mainly because, since my aspirations are to make films and television shows, I would like to have direct involvement in the making of such things. And I think is wise to have a law abiding entity or presence that others can refer to rather than saying something along the lines of: “…he’s just some kid from Massachusetts.” Also, I would come off as someone who is prepared, someone who is solid and maybe even someone who is not too big a risk.
I have surfed the World Wide Web in search of information that would enlighten me as to how one should embark in such an endeavor, and I learned that starting a video production company has many similarities to the start-up of other businesses, which makes sense since it is exactly that, a business.

To the best of my abilities, I organized what I learned and broke it up into stages, or phases.

• Writing a Business Plan: A write-up that explains, among many other things, what the business is, what it does, how it does it and how it will generate money. As I see it, it is a lot like storyboards to a film; a guide that shows what is to be done and how, for the sake of comprehension and organization.
• Find & Secure Funding: This is nothing more than finding money sources to help fund the project. At the very least, to cover start up costs.
• Individual/ Sole Proprietor, LLC or DBA: These are the different types of entities, if you will that the production house can be registered as. There advantages and disadvantages to all of them so it is a matter of what, in particular, one is looking for. There are also other legal requirements that must be met and understood.
• Find a Locale to Set Up: This is finding space to set up your business and where equipment can be kept; a place where there is space for a secretary, writers, editors and so forth, as well as space to sit and discuss ideas and deals with clients and prospective clients.
• Buy or Rent Equipment: This one is deciding on whether to buy or rent the needed equipment. It is a judgment call that you would have to make based on your needs, wants and financial standing.
• Hire Personnel: Well you can’t do everything yourself, you need a team that the tasks can be delegated to.
• Market the Business: This, we all know about. You have to put your business out there, let the public know what it is, what is does and among other things, why it is the better choice. The ways to accomplish this range from handing out fliers, to having a TV station air a commercial, to buying ad space on the web, to having the public transit authority put your ad on one of their buses.
• Get to Work!!! : This is simply doing what you love doing, which is why the foundation mention above was laid.

In future posts I will explain each of these points with greater detail, as I still am not clear about the specifics of them. Think of this a series. Also, this is a learning experience for me; I need all the help I can get. If anyone out there sees any inconsistencies or can offer information that I failed to mention, by all means step in, it will do nothing but help. I have started a thread about this in the forum, feel free to comment and offer your insights there, as well as on the comments section of this post.

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